The GZ950 4K OLED Smart TV takes a big step-up in picture performance over LED TV to provide accurate colour, deep blacks & precise detail thanks to the HCX Pro Intelligent Processor. Dolby Vision™ HDR10+ guarantee accurate scene- by-scene HDR reproduction. While Dolby Atmos creates an immersive home cinema sound with a compatible soundbar. Our premium OLED televisions are both tuned and used by Hollywood experts as part of the post-production picture sign-off process. For Professional Cinema Quality in Your Living Room – THX was founded by legendary filmmaker George Lucas with the goal of improving the entertainment experience in the cinema and in the home. Only televisions that pass 400 independent THX lab tests within 30 testing categories receive the mark of THX 4K Display certification. Their rigorous performance standards and uncompromised picture quality ensure that you experience the filmmaker’s vision exactly as it was intended. The HCX Pro Processor is the brain behind our legendary picture quality, delivering unrivalled accuracy and detail. Built on colour, black level and brightness know-how learned from several decades of manufacturing premium TVs and professional broadcast equipment. The picture processor has also been tuned by the renowned Hollywood colourist Stefan Sonnenfeld – to deliver picture quality true to the director’s creative vision. Our new premium TVs support playback of both next-generation “Dynamic Metadata” HDR standards: HDR10+ and Dolby Vision™, for scene-by-scene HDR adjustment. They also support conventional HDR10 and Hybrid Log-Gamma (HDR), so you can enjoy the widest variety of HDR content. An immersive cinematic experience with Dolby Atmos – With a compatible soundbar, this TV can deliver a sound that envelops you for an immersive experience. With Bluetooth Audio Link you can easily connect your TV to other devices. You can listen to the TV’s sound via a pair of remote Bluetooth speakers or headphones. Alternatively, you can send sound from your mobile device to the TV’s speakers. Video Streaming in 4K – Compatible with 4K Ultra HD Netflix*, Prime Video* & YouTube . Because 4K internet video streaming is now supported by YouTube, NETFLIX and Prime Video a wide variety of high-quality content is easily at fingertips. The UHD video signals are processed by our own 4K High-Precision Chroma Processor to achieve crisp, beautiful images. * Subscription required. Not all content is in 4K & HDR. Panasonic and Netflix share a long history of working together, delivering entertainment in the best possible quality. Through this close partnership, selected Panasonic OLED televisions will now have the capability to feature Netflix TV shows and films in the truest form. With one simple menu setting, Netflix members will experience precise colours, accurate dynamic contrast and true motion – exactly as the creator intended. Freeview Play brings live TV, catch up and on demand together in one place and all for free*. Find programmes from BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play sitting alongside 70 TV channels and 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV or recorder is connected to the internet and you’re good to go. Best of all, it’s all free Intuitive Voice Control – Selected Panasonic TVs give you hands-free operation from an Amazon Alexa or your Google Assistant enabled device. Operations such as turning the power on or off and changing the channel or volume, can be carried out by your voice without having to use the remote control. Ideal when your hands are full cooking or rushing out of the house. The Easiest Way to Store Your Favourite Programmes – TV programmes can be recorded onto an external USB hard disk drive simply by pressing the REC button on the remote control. * This feature requires a USB hard drive with a capacity of at least 160GB.