Incredibly realSee how real your favourite shows can look with the Sony BRAVIA KD43X80JU 43″ Smart 4K Ultra HD HDR LED TV with Google TV & Assistant. Its 4K HDR Processor X1 gives you vibrant colours with incredible depth and texture, so everything you watch looks more realistic.Sony’s 4K X-Reality PRO picture technology upscales every pixel on the panel, delivering jaw-dropping clarity and colour. Your favourite films, sports and games never looked so good.Breathtaking coloursEnjoy rich, bright colours with the brilliant TRILUMINOS PRO display. It reproduces over a billion shades and hues, so images look more natural and lifelike.Super-smooth actionWith Motionflow XR technology you’ll get smooth, lag-free images with no jittering or blur, even during fast sports matches or actions scenes.Immersive soundDolby Atmos delivers multi-dimensional surround sound that seems to flow all around you. Together with Sony’s unique X-balanced speakers, it gives you cinematic viewing that makes you feel like you’re part of the action.Google TVWith Google Assistant you can simply use your voice to control your TV. Ask Google to find a specific title, search by genre or give personalised recommendations by asking “Ok Google, what should I watch?”. You can get answers on screen, control your smart home devices, plan your day and much more.Find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and many more. You can also catch-up on shows you’ve missed straight from the TV guide with YouView.________________________________ Please note: – Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. – Chromecast built-in & Apple Airplay are available on all Sony Google TVs. Compatible with all major UK streaming and catch-up services.