Our experts have some serious techsperience, and they think you’ll love this Sony BRAVIA KD-43XG8396BU 43″ Smart 4K Ultra HD HDR LED TV with Google Assistant. The Sony Bravia transforms the telly watching experience. Not only does it have an incredible display and cutting-edge acoustics – it’s controlled by your voice too.Bring detail to lifeAt the heart of the Sony KD-43XG8396BU 43″ Smart 4K Ultra HD HDR LED TV is the X1 4K HDR processor. Capable of delivering incredible detail with vibrant colours, darker blacks and brighter whites, HDR makes nature documentaries look more awe-inspiring and sets the atmosphere in gritty dramas.Always sharp, always smoothEnjoy every minute of the cup final without the ball turning into a blur. The Sony XG83’s Motionflow XR technology adds an extra frame between the original ones, whatever you watch. That means no matter how fast the free kick, the ball retains its shape, detail and smooth motion. So, you won’t need to squint to see that strike fly into the top corner.Talk to your TVNo more menu after menu. With Google Assistant built-in, you can control the XG83 TV using your voice. Ask Google to open Netflix, resume playing on BBC iPlayer, or play a funny cat compilation on YouTube. And if it’s already on your phone and you want to see it on a bigger screen, just tap the little Chromecast icon.It’s not just for entertainment, either. Ask your TV to tell you about your scheduled meetings, commute time for the day, and if you’ll need a raincoat. And if you have an Amazon Echo speaker, it works with Alexa too.Sounds as good as it looksA great picture needs great sound to match. The Sony XG83 delivers incredible clarity with ClearAudio+, reproducing vocals along with other sounds for the ultimate detail. You’ll hear everything from quiet dialogue to the crescendo of the movie score.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.