Top features:- Brilliant colours and fantastic picture quality- Your favourite content in one handy Universal Guide- Control your TV with Bixby voice assistantBrilliant coloursMovies, TV and games look fantastic on the Samsung UE43RU7400UXXU 43″ Smart 4K Ultra HD HDR LED TV with Bixby. With Dynamic Crystal Colour displays over a billion colours so visuals pop off the screen. You’ll see striking detail and vivid images that really bring your entertainment to life.And with HDR adding real depth to the contrast, you’ll get amazingly eye-catching visuals. From that marvelous savannah sunset in the latest nature documentary to the murky background details in a dark drama, you’ll get excellent clarity no matter the tone.Your favourite contentFrom Netflix to BBC iPlayer, YouTube to All 4, all the best content is in one handy place with Samsung’s Universal Guide. You’ll also get great new recommendations based on the things you like to watch, so you might even get introduced to your new favourite show.Control your TVBored of what’s on? Just ask the RU7400 to change the channel and watch something else. With Bixby voice control you can switch channels, turn up the volume, and more just by using your voice. You can even use it to control other Samsung SmartThings devices you have around the house.______________________________________________________________Please note: Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.