360 designDesigned by Bouroullec, the Samsung Serif TV offers a timeless design that’s fits into any modern home. It’s designed to look beautiful from every angle – no need to place it next to the wall.The sleek, black metal floor stand really sets the Serif apart. Alternatively, it can sit on any flat surface without the stand.QLED technologyYou’ll love how good entertainment looks on The Serif. QLED technology brings you brilliant contrast and colour with no loss in quality over time. Because each pixel is individually lit you’ll be able to pick out every star in that earth documentary.And with HDR enhancing the contrast and colour of each scene, you get closer to a cinema-like experience at home.Ambient modeTurn your blank screen into a piece of art – or your daily console with Ambient Mode. It can display artwork, photos, or useful information when you’re not watching TV and it’s smart enough to adapt to the light in your room. With the Bouroullec Palette theme you get two patterns exclusive to The Serif.NFC on your TVListening to your favourite playlists is easy thanks to NFC. Simply place your NFC-enabled phone to the TV to start streaming via Bluetooth.Smart TVYou’ve got one of the largest collections of 4K content and catch-up apps at your fingertips, including Apple TV, Netflix, and Disney+. It’s never been easier to find what you want with Bixby, Alexa and Google Assistant voice control built-in.Keep up with the drama without missing a thing. Multi View lets you watch your favourite TV show whilst commenting on social media, all at once on the big screen.________________________________Please note: Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Google Assistant service not yet available, coming in or around November 2020.