Ultimate QLED 4KThe Samsung QE43QN90AATXXU 43″ Smart 4K Ultra HD HDR Neo QLED TV with Bixby, Alexa & Google Assistant delivers ultimate contrast, flawless colour, and superb sound. Samsung’s Quantum Mini LED lights are super-fine and ultra-focused. So, brightness and sharpness can be maintained in jaw-dropping detail with pixel-perfect contrast.From the nightly news to a classic movie, the Quantum 4K Processor automatically adjusts the brightness and upscales everything you’re watching to 4K – no matter the original source.Remarkable contrast with HDR 1500No more struggling to make out what’s happening on screen. Quantum HDR 1500 powered by HDR10+ gives you rich black tones, bright lights, and deep contrast.See every moment without the brightness of the sun or your light getting in the way. Samsung’s anti-glare TV screen absorbs reflections, so you can enjoy TV in incredible colour and contrast all day. And thanks to the ultra-wide viewing angles, no matter where you sit, you’ll see every detail.Object Tracking Sound LITEEnhance your audio with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV’s bottom speakers to simulate overhead sounds. So you’ll get cinematic audio that follows the action, without the need for extra speakers.And you’ll never miss a thing with AI sound. It automatically adapts to any background noise in your room and adjusts the audio of what you’re watching. No more vacuum hum getting in the middle of your favourite shows.Boundless screenEvery inch of the TV has been designed to remove all distractions. With next to no frame around the screen, you’re left with only the beautiful picture to enjoy. Plus, it’s easy to hide TV wires from sight with cable management.Smart TV with Multi ViewDive into a huge collection of 4K films, TV shows and all your favourite catch-up apps with Samsung’s Smart TV at your fingertips. Set up in no time with your smartphone, then you’re only a few clicks away from your must-see entertainment.And using Multi View you can display two things at once. Watch something on the left screen while mirroring your phone screen on the right. Perfect for checking a walkthrough mid-game.________________________________Please note:Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.