Top features: – Fantastic HDR picture quality lets you see all the detail – 100% colour volume provides bright and vivid tones – Ambient mode means your TV fits right into your home – Bixby is on hand to help you manage your home Fantastic HDR pictureDon’t miss the detail that completes the scene. The Samsung QE55Q90RATXXU 55” Smart 4K Ultra HD HDR QLED TV with Bixby uses HDR 2000 technology so you’ll see every movie the way it should look.What’s HDR? It means High Dynamic Range, and means you can see what’s hidden in the shadows in dark scenes, and won’t lose the detail in bright shots. That keeps everything looking just like it would in the real world.You don’t need to be sat right in front of the screen either – the ultra viewing angle means you’ll be able to see from anywhere in the room.100% colour volumeThe Q90R boasts 100% colour volume that makes sure your TV is showing you all the bright and vivid colour that you’d expect from films. Colour won’t look washed out, so whether it’s blue skies or a deep red sunset, it’ll all look great.Ambient modeWhen you’re not watching your TV, it can fit right into your room with Ambient Mode. You can set the Q90R to show you useful information, your family photos, or it can blend right into the background – just take a photo on your Android or iOS phone, upload it to your TV and it’ll mix right in with your wallpaper.BixbyThe QE55Q90RAT has Bixby built in, so you can use your TV just by speaking to it. Bixby is an assistant that can help you to change channel, find something to watch or even help you manage your smart home devices.Your TV also works with Alexa, Google Assistant and Smart Things, so you can turn down the lights from the sofa or use your other smart stuff without hassle.________________________________ Please note: Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.