Active HDR brings out the bestMovies, shows and games look great on the LG 86UM7600PLB 86″ Smart 4K Ultra HD HDR LED TV with Google Assistant. True colour accuracy brings different shades and hues to life, so your favourites look more realistic than ever before. And thanks to 4K Ultra HD upscaling, even the classics look like they were filmed yesterday.With more and more entertainment now available in HDR, the UM7600 supports major HDR formats, including Dolby Vision and HLG. You can now enjoy that blockbuster the way the director intended with brilliant contrast and a wide colour palette.Boom. It’s Dolby AtmosWhether it’s the biggest series or an arty film, everything deserves great sound. Dolby Atmos brings the cinema experience to your living room without the price of admission. Hear that helicopter overhead before you see it, observe the sound of rain falling through the trees, and listen to the crunch of leaves with every step.All the top contentNetflix, BBC iPlayer, YouTube – they’re all here on the UM7600. Stream a hit US show, catch up with a homegrown soap, then skip through some videos all on one big screen. You can even cycle back through the week’s telly for anything you missed with Freeview Play.Magical remote controlEven controlling the UM7600 is exciting. Using the Magic Remote you can change channels with gestures and points, or just use your voice thanks to ThinQ. It doesn’t stop there, with Google Assistant you can even ask your TV for useful info, like they day’s weather or what’s on your calendar today.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.