Cinema-like pictureThe LG 43UM7400PLB 43″ Smart 4K Ultra HD HDR LED TV has an IPS 4K display so you can watch your favourite shows in vibrant details and vivid colours. Take in the beauty of nature with BBC’s latest documentary series, or switch on a blockbuster, and see how even fantastical characters look clear and realistic. 4K Active HDRThe UM7400 takes HDR even further with adaptable advanced HDR which adjusts each image so you always get the best contrast and the richest colours. Even older favourites get upgraded to the HDR levels – classic dramas never looked so good.Smart webOSThere’s always something on TV with the UM7400. LG’s webOS is packed with apps to keep everyone happy. Catch that must-see comedy series from Channel 4, settle down for a Netflix boxset bonanza in 4K, or rent a movie from the Sky Store.And with Freeview Play you can leap right in from the TV guide. Catch up on anything you might have missed by scrolling back through the week.ThinQ and Google AssistantIf you get yourself an LG Magic Remote (sold seperately) you can talk to your TV and use voice commands to do all sorts of exciting controls. ThinQ AI makes finding something to watch a little easier. Ask your TV to play a film on Netflix, switch on the news, or turn up the volume.And with Google Assistant you can do even more. Check your calendar, get weather info, and much more. All you need to do is ask.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.Please note: To use LG ThinQ AI and Google Assistant voice services a Magic Remote (sold separately) is required.