Our latest Cognitive Processor XR works like the human brain, creating natural and beautiful pictures and sounds just as you see and hear in real life. Furthermore, with Full Array LED, you’ll enjoy brighter, higher contrast pictures for extra realism. Over a billion colours are brought to life by TRILUMINOS PRO™ and our 4K HDR Processor X1™. With extreme contrast, everything you watch feels so real. See all your favourite movies in a new way with more drama and realism on a 4K OLED TV that’s designed to create a real theatre experience at home. Dolby Vision™ brings scenes to life authentically while Dolby Atmos™ fills the room with immersive sound. Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, “what should I watch?”. Even get answers on screen, control smart home devices, and more. BRAVIA TVs are contributing to the protection of the environment. Our unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% is used in the components of this TV.