Wallpaper TV The LG SIGNATURE OLED77W9PLA 77″ Smart 4K Ultra HD HDR OLED TV makes a statement – yet is fashionably subtle about it. Slimmer than a magazine, it’s designed to be wall mounted, sitting perfectly flush against the wall.When you’re not using it as a TV it transforms into an art gallery, displaying stunning images from around the world – no more blank space on your wall.See every last detailWith an OLED display, the LG W9 gives your local cinema a run for its money. Each pixel switches off individually and can display an astounding range of colour. You’ll see the deepest blacks and richest colours, giving you an always true-to-life picture.Incredible clarityThe LG W9 is powered by a 2nd generation Alpha 9 processor. It cleverly analyses every image on screen, adjusting the contrast and reducing graininess for a stunning picture. Non-4K content is intelligently upscaled and looks better than ever.And for the ultimate blockbuster experience, the W9 supports several HDR formats including Dolby Vision and HLG. That means you’ll get a huge spectrum of colour with brilliant contrast, making dimly lit dialogue scenes just as clear as explosive battle sequences.Smart assistantNo more endless navigation. With LG’s Magic Remote and ThinQ AI, you can access the channel or show you want with your voice. With everything from Netflix to YouTube available in beautiful 4K, you’ll never run out of things to watch.And it’s not just your entertainment hub. With Google Assistant, it’s a hub for your smart home too. Control your lights, heating and other devices just as easily as changing the channel. You can even get a breakdown of the day’s news and weather info or check your calendar for meetings.Soaring soundA great picture deserves great sound, and with Dolby Atmos you’ll feel even closer to the action. Reimagining your movie audio as a 3D experience, each element is split and sent to different speakers, placing you at the heart of it all. Hear the thunderous charge of battle or whispered dialogue as if you’re actually there. ________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.