8K Self-Lit OLEDDiscover the pinnacle of TV technology with the LG OLED77Z19LA 77″ Smart 8K HDR OLED TV with Google Assistant & Amazon Alexa. All its screen pixels are self-lit, so you’ll get infinite contrast, super-fine detail and 100% colour fidelity.The a9 Gen4 AI Processor automatically enhances your picture and upscales content to 8K, so TV shows, sports and films look better than ever.Unrivalled gamingEnjoy your favourite games without screen tearing or stuttering thanks to Nvidia G-Sync and AMD FreeSync. Featuring a 1ms response time and 120 Hz refresh rate, the TV delivers super-smooth action with low input lag. With the special Game Optimiser you can easily enable or disable specific gaming features.Dolby picture & soundWatch movies and sport like never before with Dolby Vision IQ. It enhances screen brightness, colour and contrast for each scene, so you can enjoy truly cinematic viewing.With Dolby Atmos you’ll feel like you’re at the heart of the action, with multi-dimensional surround sound that seems to flow all around you.Floorstanding designThe LG OLED77Z19LA 77″ Smart 8K HDR OLED TV makes a statement, yet is fashionably subtle about it. With a super-thin profile, it has a sleek, floorstanding design that will enhance any room.Smart TVWith Google Assistant and Amazon Alexa voice control built in, it’s never been easier to find what you want to watch, control your smart home, and get updates personal to you.Immerse yourself in a huge collection of films, shows and all your favourite catch-up apps with LG’s smart platform. It boasts the latest content from Netflix, Disney+, Prime Video, Apple TV and many more. And you can catch up on shows you’ve missed straight from the TV with Freeview Play.________________________________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.