Perfect picture, perfect coloursMovies, shows and games pop off the screen and right into your living room with the LG OLED65C9PLA 65″ Smart 4K Ultra HD HDR OLED TV with Google Assistant and its �9 Intelligent Processor. It’s pretty technical and impressive but all you need to know is that it makes your entertainment incredibly lifelike and full of wonderful detail.HDR gives you the deepest black background and bold, bright colours for incredible contrast. And with OLED every single pixel on the screen gives its own light, so it’s a world away from standard, one backlight, LED. Just wait till you switch on a nature documentary and see every shade in a glorious savannah sunset.Dolby Atmos gets the sound goingWith a picture this good, you need great sound too. The LG C9 more than matches up with Dolby Atmos. Made for movies, get into that big blockbuster with 3D surround sound immersing you in the action. With a TV this good your local cinema might get jealous.A feast of content right on your screenWith fantastic shows in different places, it can be annoying tracking everything down. The C9 comes to the rescue with all your favourites from Netflix to YouTube there on your screen with a press of a button. You can even cycle back through the week and catch up on any shows you missed with Freview Play. So start streaming, get bingeing, or kick back and watch some music videos.Google Assistant and ThinQ AIHooray! You can finally use your voice to change the channel. The C9 has Google Assistant so you can switch shows or turn the volume up just by speaking into the remote. And if you’ve got any other LG smart home products around the house, maybe some smart lights, you can control them through the TV thanks to ThinQ. Switch on a movie and dim the lights at the same time, just by having a word with your telly.Stand to attentionThe LG’s stylish stand doesn’t just look good, it’s been designed to funnel sound from the TV’s downward firing speaker right at you, so you’ll always get loud, clear audio.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.