Top features: – 4K Ultra HD adds realism to your shows and movies – Android TV with Alexa gives you your favourite streaming apps via Google Play – 4K HDR Processor X1 Extreme adds depth to the picture – X-Motion clarity delivers a clear picture without sacrificing brightness 4K Ultra HD Trade in that season ticket for a more comfortable and no less realistic spectator experience. The Sony BRAVIA KD55XF9005 55″ Smart 4K Ultra HD HDR LED TV invites you closer to the action with its large screen and picture quality up to four times better than Full HD. Dazzle your mates on match day with all the tension and excitement of watching live football, without the cold weather and plastic seating.This TV also uses LED backlighting and local dimming to enhance the contrast of each scene. Perfect for dark and moody thrillers, it brings out the detail in shadows, whilst bright areas stay dazzling, so everything looks closer to real life.Android TV with Google AssistantWith a Google Assistant built-in, navigating to the content you love to watch on the Sony BRAVIA XF90 Smart TV is easier than ever. Simply ask Google to play a movie title, load BBC iPlayer, or find your favourite YouTuber.You can ask your TV about the weather, what films are showing at your local cinema, and how long it’ll take to get there. And with easy access to the Google Play Store, you’re only ever a couple of steps away from watching your favourite Netflix series, TED talks and catch-up apps. With built-in Chromecast, it’s easy to share whatever you’re watching on your phone to the TV, so everyone can enjoy the latest viral video. 4K HDR Don’t settle for colour without depth. The Sony BRAVIA XF9005 features Sony’s flagship X1 Extreme processor, which adds optimum contrast to every frame. Bring life to whatever you watch with much greater depth and texture. And if you’re a fan of nature documentaries and serene scenery, the millions of colours from the TRILUMINOS technology and Super Bit Mapping delivers every shade of colour accurately blended. Sunsets never looked so good. You can even go back on the TV planner by up to 7 days thanks to YouView. This TV includes the 4K X-Reality Pro processor, which helps to upscale whatever you’re watching to as close to 4K as possible. Even if you aren’t watching 4K content, you can be sure you’ll be getting the best possible detail. X-Motion Clarity Action-packed, fast-moving scenes and sports can seem like a blur. This can make it difficult to track a ball or keep up with pacey footwork. With X-Motion Clarity packed into your Sony BRAVIA 55XF90, even F1 racing cars appear as detailed as a stationary image. Get a smooth ultra high-quality image without sacrificing brightness.Effortless installation For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn. Essential extras Want your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy. Avoid the disappointment of getting your shiny new telly home and realising you don’t have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee. ____________________________________________ Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.