Perfection from pitch blacks to vibrant coloursGet lost deeper in your entertainment with the LG OLED55E9PLA 55″ Smart 4K Ultra HD HDR OLED TV with Google Assistant.The OLED screen creates the perfect pitch black, so when watching the in the dark the screen won’t illuminate the room. Because each pixel can be turned off individually, you’ll be able to see details in dark scenes that it would be impossible to appreciate on an LED TV. Colours are reproduced with amazing accuracy and vibrancy too, for an image that’s truer to life than anything you’ve seen before.And for the ultimate blockbuster experience, the E9 supports several HDR formats including Dolby Vision and HLG. That means you’ll get a huge spectrum of colour with brilliant contrast, making dimly lit dialogue scenes just as clear as explosive battle sequences.A TV that can learnWhat if your TV got better with age? With the E9 it does. The 2nd generation a9 processor is intelligent enough to learn and optimise speed and graphics to keep bringing you enhanced image, whether you’re gaming, binging a boxset, or getting stuck into a classic blockbuster.Discover convenience with Google Assistant and ThinQ AIBring convenience to your living room with ThinQ AI – LG’s voice command platform that works in sync with your other ThinQ smart devices, even those from other manufacturers. Ask your TV to play a film on Netflix, switch on the news, or turn up the volume.And with Google Assistant built-in you can do even more. Find out what’s in your calendar, how long your commute will take, check the weather, control your smart home devices, and much more – it’s like having your very own personal assistant.Simple, stunning, revolutionaryWith a revolutionary constuction that’s so thin and light, the TV panel is bonded onto a single pane of transparent glass. It’s a stunning design which leaves nothing to distract your eye from what you’re watching – it will look as if your TV is almost floating on your wall. Pretty cool.When you’re not using it as a TV it transforms into an art gallery, displaying stunning images from around the world – no more blank space on your wall.Soaring soundA great picture deserves great sound, and with Dolby Atmos you’ll feel even closer to the action. Reimagining your movie audio as a 3D experience, each element is split and sent to different speakers, placing you at the heart of it all. Hear the thunderous charge of battle or whispered dialogue as if you’re actually there. ________________________________ Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.