True brillianceDiscover how good entertainment can look with the LG OLED55B16LA 55″ Smart 4K Ultra HD HDR OLED TV with Google Assistant & Amazon Alexa. All its screen pixels are self-lit, so you’ll get vibrant colours, super-fine detail and infinite contrast. You’ll also enjoy amazing picture and sound quality thanks to its α7 Gen4 AI processor.Dolby picture & soundWatch movies and sport like never before with Dolby Vision IQ. It enhances screen brightness, colour, and contrast for each scene, so you can enjoy truly cinematic viewing.With Dolby Atmos you’ll feel like you’re at the heart of the action, with multi-dimensional surround sound that seems to flow all around you.Responsive gamingEnjoy your favourite games without screen tearing or stuttering thanks to AMD FreeSync and Nvidia G-Sync. Featuring a 1ms response time and support for VRR and ALLM, the TV delivers super-smooth action with low input lag. And the new Game Optimiser means you can easily enable or disable specific gaming features.Smart TVWith Google Assistant and Amazon Alexa voice control built-in, it’s never been easier to find what you want to watch, control your smart home, and get updates personal to you.Immerse yourself in a huge collection of 4K films, shows and all your favourite catch-up apps with LG’s smart platform. It boasts the latest content from Netflix, Disney+, Prime Video, Apple TV and many more. And you can catch up on shows you’ve missed straight from the TV with Freeview Play.________________________________Please note:Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.