Active HDR brings out the bestMovies, shows and games look great on the LG 55UM7610PLB 55″ Smart 4K Ultra HD HDR LED TV with Google Assistant. Active HDR works behind the scenes to always give you great contrast and detailed images. True colour accuracy brings different shades and hues to life, so your favourites look more realistic than ever before.And thanks to 4K Ultra HD upscaling, even the classics look like they were filmed yesterday.Immersive audio tooThe LG UM7610 isn’t just a pretty face, it talks the talk too. DTS Virtual:X may sound like a scary cyborg, but it’s actually a brilliant feature that takes surround sound to the next level and immerses you in realistic audio. You’ll love it when you’re watching thrilling movies and stadium sports.All the top contentNetflix, BBC iPlayer, YouTube – they’re all here on the UM7610. Stream a hit US show, catch up with a homegrown soap, then skip through some videos all on one big screen. You can even cycle back through the week’s telly for anything you missed with Freeview Play.Magical remote controlEven controlling the UM7610 is exciting. Using the Magic Remote you can change channels with gestures and points, or just use your voice thanks to ThinQ. It doesn’t stop there, with Google Assistant you can even ask your TV for useful info, like they day’s weather or what’s on your calendar today.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.