4K UHD PremiumEnjoy movies, TV shows, sport and more on the Hisense 55A9GTUK 55″ Smart 4K Ultra HD HDR OLED TV. Experience every detail in striking 8 milion pixels and exceptional 4K clarity.It even upscales non-4K content, giving classics a new level of detail.Hi-View EngineWith AI-powered technology, everything you watch is enhanced. Each scene is tweaked down to the very last pixel for the best image with smooth motion.IMAX enhancedLove IMAX? You can now enjoy IMAX signature high quality colour picture, clarity sound and scale in your living room.Dolby Vision IQBuilding on Dolby Vision technology, IQ makes use of the TV’s ambient light sensors, adjusting the whole image depending on the light in your room. See clearly, no matter the time of day.Front-firing speakersGet closer to every face-to-face conversation in your favourite drama or feel atmosphere of a live concert as if you were there. All that is possible as the front-firing speakers deliver true, vibrant sound.For rich and lifelike audio that matches the picture, Dolby Atmos virtual surround sound gets you totally immersed. Sit back on the sofa and feel as if the whole story is happening around you, or hear the roar of the stadium crowds as if you were there.Voice remoteControl the TV just using your voice. Tell Alexa or Google Assistant to play your favourite show or get the latest news and weather reports. You can also control other smart devices, such as lights, around your home. ________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time.Some apps & services may not be available at launch and may require a firmware update before becoming available.