Top features: – Feel the drama with cinematic contrast – Smooth action for sports and games – Acoustic Multi-Audio delivers sound-from-picture – Discover new content just by using your voice Feel the dramaSettle down for a cinema-like experience with the Sony BRAVIA KD55XG9505BU 55″ Smart 4K Ultra HD HDR LED TV. Because this TV is backlit, you get the perfect balance of contrast – bright sections are bright, dark sections are dark. You’ll really see the difference in those action scenes.Meet Sony’s most powerful processor yet – the X1 Ultimate. It’s intelligent enough to detect hundreds of individual objects in a single frame, then enhance the detail and colour of each one. Documentaries, sports, movies – whatever you love to watch, it looks great.Smooth actionDon’t miss a moment of the action. X-Motion Clarity makes movement look smoother and more realistic, making it easy to follow what’s going on in your team’s Sunday league game or during a battle royale on the PS4.Colours look vibrant, yet natural too, thanks to the TRILUMINOUS display. There’ll be no squabbles over the best seat – the 55XG95 looks great from any angle.Acoustic Multi-AudioIt’s sound, but not as you know it. Two rear tweeters, combined with front facing speakers makes voices, soundtracks, and other sounds feel like they are coming from exactly where the action is on screen.If that’s not enough, this TV supports Dolby Atmos for brilliantly immersive sound. There’s Dolby Vision support too, to boost the colour and detail of each scene.Discover new contentThe XG95 is as smart as it looks. Google Assistant is built-in, so you can give commands straight to the TV. Launch your current obsession on Netflix, check today’s weather, turn down your smart lights, and more – all you need to do is ask.There’s plenty to keep you and the rest of the family entertained, with apps from the likes of BBC, YouTube, and Amazon Prime Video. Or share straight from your phone with Chromecast. You can also connect this TV up with your Alexa speaker for handsfree control._______________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.