Bring detail to lifeAt the heart of the Sony BRAVIA XR50X90JU 50″ Smart 4K Ultra HD HDR LED TV you’ll find the top-of-the-line Sony XR processor with cognitive intelligence. It takes clues from how our brains process information, fine-tuning each element of the screen instantly.The result is an incredibly realistic image, with all aspects perfectly balanced. The TV focuses the same way your eyes do, detecting the main focal point of each scene and enhancing important details for added sense of depth. The Full-Array display adjusts the brightness and contrast, so you always get the perfect balance on screen. And with TRILUMINOS you get natural looking colours that are deep and bright. Just sit back and enjoy the quality.Made for actionFrantic football matches, fast-paced films, speedy video games – whatever’s on your TV, you want it to run smoothly. The BRAVIA XR50X90JU makes sure your picture doesn’t skip a beat thanks to the updated XR Motion Clarity tech behind the screen.You’ll be able to enjoy a multi-dimensional sound experience with Dolby Atmos, making you feel like the action is happening all around you.Content galoreGoogle TV shows your favourites and recommendations all in one place. Netflix, Prime Video, YouTube – you can pick up exactly where you left of with a press of a button.With Chromecast, AirPlay and Miracast, you can play straight from your tablet or smartphone, load up apps on the big screen, or show off your favourite photos. And don’t forget you’ve still got BBC iPlayer, ITV Hub, All 4 and the rest to catch up with – it’s even easier to find the shows you’ve missed by scrolling back through the YouView TV guide.Smart assistantWith Google Assistant and a microphone built-in the remote, controlling your TV just got that much easier. You can change channels, load apps, even see what the day’s weather is – just by using your voice. And if you’ve got other smart home gadgets at home you can sync them up and control them through the TV too. So sit back, pick a movie and dim the lights – all by talking to your TV.________________________________ Please note: – Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.- Chromecast built-in & Apple Airplay are available on all Sony Google TVs. Compatible with all major UK streaming and catch-up services.