Our experts have some serious techsperience, and they think you’ll love this Samsung UE50RU7470UXXU 50″ Smart 4K Ultra HD HDR LED TV with Bixby. We were wowed by the super sharp display and incredible contrast. Plus, find what you want with voice search.See every subtle detailGet the full picture with the Samsung UE50RU7470UXXU 50″ Smart 4K Ultra HD HDR LED TV with Bixby. With the combination of HDR10+ and Dynamic Crystal Colour, you’ll see over a billion vibrant colours on screen. HDR displays the brightest and darkest colours in each frame, so everything from dimly lit dialogue scenes to nature documentaries look vivid and realistic.Control your Smart homeBixby is built-in, so you can control your TV just by speaking to it. Simply say “Turn up the volume”, “Switch to HDMI 1”, or “Open Netflix” and your TV will respond straight away.You can even manage and control smart appliances, such as your lights, heating and washing machine in the same way. The TV works with SmartThings, Amazon Alexa, and Google Assistant, so you can dim the lights, turn up the thermostat so you’re nice and cosy, and check the wash cycle from the comfort of your sofa.Find the perfect shows for youSpend less time navigating and more time watching great content. The Samsung RU7470 picks up on the kind of movies and TV shows you watch to make suggestions you’re bound to love.And you’ll find suggestions easily, too. The Universal Guide displays popular shows from loads of streaming services, alongside a selection tailored just for you. That means you can make a choice straight away, without switching between apps.Premium One RemoteNo more need to juggle TV, Blu-ray and sound bar remotes. The Premium One Remote Control connects to all your compatible devices. Crank up the volume on your sound bar, play the latest movies on your Blu-ray player, or even browse the internet on your TV, all from one handy remote.________________________________Please note: Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.