Great detailEnjoy incredible clarity in everything you see with the Philips 50PUS7334/12 50″ Smart 4K Ultra HD HDR LED TV. With HDR and a resolution four times better than Full HD, you’ll get bright colours and sharper images.It’ll upscale your older shows and movies too, letting you rediscover your favourites as you’ve never seen them before.Be immersed with AmbilightFrom movies to games, get more immersed in your content with Philips Ambilight. Intelligent LEDs around the edges of the TV panel cast the colours on your screen onto the wall behind it and into your room, creating a stunning effect that will make your screen feel bigger and give every show a tailored, real-time light show. Every picture enhancedWith Philips’ P5 Perfect Picture Engine, every scene is enhanced for a brilliantly vivid image. Finer details are deeper, skin tones look more natural, and motion appears perfectly smooth – ideal for fast paced sports and movies. You’ll get a full sensory experience that captures all the original richness of your content.Convenience at your fingertipsSay goodbye to endless scrolling and use your voice to control your TV. With the in-built Google Assistant, whether you search for a movie on Netflix or find an app in the Play Store, all you need to do is ask. You can even control other Google Assistant compatible devices around your home, like smart light bulbs or the thermostat without even needing to get up.With the Google Play store and the Philips App Gallery, there’s loads of content for you to explore. Get movies, boxsets, music, apps, games, and more all directly to your TV – there’s something to keep everyone happy.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.