Brilliant detail Enjoy every moment of your favourite TV shows and films with the LG 50UP81006LR 50″ Smart 4K Ultra HD HDR LED TV. With a quad core 4K processor and picture upscaling, everything you watch will be packed with life-like detail. And with Active HDR, the TV remasters each scene to display vivid colours and rich contrasts. That means you can watch the latest blockbusters exactly as the producers intended. Atmospheric sound Whether you’re playing an action-packed video game or watching the big football match, AI sound places you in the heart of the action. The LG 50UP81006LR is also Bluetooth Surround Ready, so you can connect it to portable LG speakers for a true surround sound experience. Smart TV With Google Assistant and Amazon Alexa voice control built-in, it’s never been easier to find what you want to watch, control your smart home, and get updates personal to you. LG’s smart platform has plenty of choice to keep the whole family entertained. Settle down to the latest content from the likes of Disney+, Netflix, and Prime Video. ________________________________ Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.