4K upscaling gives all your content a boostGive everything you watch the 4K treatment with the LG 50UM7500PLA 50″ Smart 4K Ultra HD HDR LED TV with Google Assistant. LG’s 4K upscaler lifts all your shows and content to near 4K quality, so whether you’re streaming a box set, watching your favourite soap, or enjoying a DVD, everything will be noticeably more detailed.With advanced HDR – which adjusts each scene so you always get the best contrast – you’ll get stunning image reproduction that looks amazingly true to life. True Colour Accuracy does what it says on the tin – you get vivid, realistic looking colours. And there’s also DTS Virtual X to give your audio a boost, for an all-round top notch entertainment experience.More options for everyoneThere’s always something on TV with the UM7500. LG’s webOS is packed with apps to keep everyone happy. Catch that must-see comedy series from Channel 4, settle down for a Netflix boxset in 4K, or rent a movie from the Sky Store.And with Freeview Play you can leap right in from the TV guide – catch up on anything you might have missed by scrolling back through the week – it’s as simple as that.Do more with ThinQ and Google AssistantWith the included magic remote, you can use voice commands instead of navigating menus. ThinQ AI makes finding something to watch a little easier. Ask your TV to search for romantic comedies on Netflix, switch on the news, or turn up the volume.And with Google Assistant you can do even more hands-free. Check your calendar, control your smart lights, and much more. All you need to do is ask.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.