A riot of colourElegant and packed with clever features, the LG 50UM7450PLA 50″ Smart 4K Ultra HD HDR LED TV makes movie nights even better. With a 4K display and True Colour Accuracy, you’ll see the full spectrum of colour in life-like detail. Nothing washed out, and no colour banding. Just an all-round stunning picture.And with Active HDR, the TV remasters each scene as it plays to display rich colour and vivid detail, exactly as the producers intended. It’s great for gaming too, making the games you love look more real than ever. ThinQ AINo more navigating from one menu to the next. With ThinQ AI, you can ask your Magic Remote to find the show you want to watch. Simply say “Play Breaking Bad on Netflix” or “Turn off after this episode” and your TV will take care of it.And with Google Assistant, you can control your smart lighting and manage your schedule from your LG UM7450 TV as you watch. Ask “how long will my journey to work take?”, or “dim the living room lights”, and your TV will respond straight away.Ultra-surround soundPlace yourself in the best seats on match day, the heart of a tense battle scene, or the front row of a gig. DTS Virtual:X places certain sounds where they would naturally occur, creating a realistic 3D listening experience that brings you closer to the action on screen.Endless entertainmentYou’ll never run out of things to watch, listen to or play on the LG UM7450. There’s a huge range of streaming services, including Netflix and Prime Video, so you never miss the shows you everyone’s talking about. And with Freeview Play, you can easily catch up with any show that’s been on TV over the past week.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.