Top features: – 4K Active HDR delivers amazing levels of detail – Experience an intelligent television with ThinQ AI and Google Assistant – Ultra Surround sound for superb audio from all angles – Smart TV and 4K streaming gives you more films to watch – 4K upscaling upgrades any picture to near 4K quality 4K Active HDRThe LG 50UK6500PLA 50″ 4K Ultra HD HDR LED TV delivers the best picture possible. Its Ultra HD 4K resolution is four times higher than your old HD TV. That means you get an amazing picture with brilliant clarity, and eye-watering detail whatever you watch.It’s just the ticket for sports, and blockbuster movies. Enjoy a picture so clear, you’ll feel like you’re pitch side at the football, or deep in the action while watching your favourite movies.4K Active HDR features a wider palette of colours, so the picture always looks bright, which also makes it perfect for playing games.ThinQ AI voice commandsGone are the days when you had to faff around with buttons. With ThinQ AI, you can use voice commands via the Magic Remote (sold separately) to find and do what you want faster. Just say what you want to watch, and your TV will find it. For example, say “Play The Crown on Netflix” or “Turn off when this program ends” and the TV will do it for you.And with Google Assistant, you’re able to keep your smart devices connected, or stay on top of your daily schedule while watching the morning news. Ask your TV “how long will my journey to work take?”, or “dim the living room lights”, and your TV will respond straight away.Ultra Surround sound A great TV isn’t just about what you see. What you hear is just as important. That’s why the LG 50UK6500PLA has Ultra Surround. It creates a virtual multi-channel surround sound effect, so audio feels like it’s coming at you from all angles.Smart TV and 4K streamingWith Smart TV you’ve got access to a wealth of apps such as Netflix 4K, BBC iPlayer, and many more. With so much choice, you’ll always find something worth watching at any time of the day.So, don’t worry if you get home late after work, just use one of the many catch-up TV services to watch your favourite shows at a time that suits you. 4K upscalingNot all TV shows broadcast in 4K quality, but don’t worry, this TV has 4K upscaling skills. It upgrades standard definition content into near 4K quality. So, whatever you’re watching, you can guarantee it will look better on your new LG TV.Effortless installationFor setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.Essential extrasWant your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy.Avoid the disappointment of getting your shiny new telly home and realising you don’t have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.____________________________Please note: To use LG ThinQ AI and Google Assistant voice services a Magic Remote (sold separately) is required.