Picture perfectWatch your entertainment come to life with the LG 50NANO866PA 50″ Smart 4K Ultra HD HDR LED TV. Because each pixel is placed exactly one nanometre apart, this 4K NanoCell display looks amazing from any angle – enjoy consistent, realistic colours and crisp details. With HDR you get improved contrast and colours, giving everything more depth. And the α7 Gen4 AI 4K processor automatically upscales low-resolution content, so you can make the most of the 4K display.Dolby AtmosYou’ll feel like you’re at the heart of the action with multi-dimensional surround sound that seems to flow all around you.Smart TVWith Google Assistant and Amazon Alexa voice control built-in, it’s never been easier to find what you want to watch, control your smart home, and get updates personal to you.LG’s smart platform has plenty of choice to keep the entire family entertained. Settle down to the latest content from the likes of Disney+, Netflix, and Prime Video.Great for entertainmentApart from watching all possible TV and online shows, you can use the 50NANO866PA for family gaming while getting the most of all its Game Optimiser options. Large screen size will turn all your sport nights into a celebration event.________________________________ Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.