See every stunning detailFlms and shows come alive on the Hisense H50U7BUK 50″ Smart 4K Ultra HD HDR LED TV. From an explosive, blockbuster action movie to the latest BBC documentary, experience every detail in striking 4K – four times the resolution as Full HD.HDR technology provides vivid colour and contrast, delivering the brightest whites and darkest blacks. Perfect for seeing every polar bear against the ice or the vibrant greens of the jungle.Feel immersed in the soundFor rich and lifelike audio that matches the picture, the Hisense U7B features Dolby Atmos virtual surround sound to get you totally immersed in your entertainment. Sit back on the sofa and hear the sound of rainfall as it trickles down beside you. It sounds so real, you might want to check your ceiling for a leak.Get straight to your contentDon’t waste time scrolling through menus to watch the series finale of your favourite drama. Simply press the direct access buttons on the remote to get straight to your favourite streaming and catchup apps. Whether you want to watch Freeview Play, Netflix, Prime Video or YouTube, you can access the content you love without waiting around.________________________________ Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.