NanoCell TV is LG’s most advanced LED TV that delivers superior picture quality with enhanced RGB colour purity thanks to LG’s NanoCell technology. Nano Color delivers a stunning visual experience with NanoCell technology that enhances the purity of colour using about 1nm nanoparticles. Pure RGB colours are the key to realistic picture quality. NanoCell Technology applies nanoparticles that purify colours by filtering out dull colours and enhancing the purity of the RGB spectrum. Unlike conventional TVs that may distort colours when a picture is viewed from the side, LG NanoCell TV preserves colour so that no matter where you sit, you will get a rich, colourful picture. LG’s 4K Cinema HDR trues to the filmmaker’s vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro. Dolby Vision & Atmos. Cinema Experience at Home. – Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound. The 2nd generation α7 Processor has been upgraded with a deep learning AI algorithm, which optimises picture and sound depending on the type and quality of content, so you always enjoy a breathtaking experience. LG NanoCell TV is perfect for gamers. With ultra-low input lag meaning the difference between victory and defeat, and cinematic images thanks to 4K and HDR, get the most immersive experience with fast action and eye-popping colour. LG AI TV expands your AI experience with both Google Assistant and Alexa*. Get answers to questions and control smart home appliances all through the power of your voice.