49″ Ultra HD 4K HDR LED television featuring high contrast screen for superior picture quality, 4K Netflix & Prime Video streaming, and catch up TV with FreeviewPlay. The GX550 series 4K televisions support multiple High Dynamic Range (HDR) formats such as HDR10 and Hybrid Log-Gamma – the standard format for films and UHD Blu-ray discs. HDR video is characterised as having brighter whites and deeper blacks when compared to Standard Dynamic Range (SDR), so you can enjoy the rich 4K picture quality from the comfort of your home. Video Streaming in 4K – Compatible with 4K Ultra HD Netflix*, Prime Video* & YouTube. Because 4K internet video streaming is now supported by YouTube, NETFLIX and Prime Video a wide variety of high-quality content is easily at fingertips. * Subscription required. Not all content is in 4K. Freeview Play brings live TV, catch up and on demand together in one place and all for free*. Find programmes from BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play sitting alongside 70 TV channels and 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV or recorder is connected to the internet and you’re good to go. Best of all, it’s all free * Service restrictions may apply. UK service only. Visit freeview.co.uk/ availability for details. Minimum broadband speed of 2Mbps required for catch up and on demand services.