Cinematic actionGet cinema-style visuals in your cosy living room with the Sony BRAVIA KD49XG8096BU 49″ Smart 4K Ultra HD HDR LED TV with Google Assistant. You’re already getting the quality of a 4K UHD screen, and Sony’s X-Reailty Pro takes it to another level. Every pixel on the display is enhanced so you get striking details, clear colours and fantastic definition in everything you watch. Your favourite movie never looked so good.Motionflow XR keeps pace with the actionWhen you’re watching fast-paced entertainment you need a TV that won’t stutter. The Sony KD 49XG80’s Motionflow XR tech cuts out jutters for smooth viewing, you won’t miss a moment of that lightning-quick football counter attack or a single frame of a frantic action scene.Rich colours and clear detailsSony BRAVIA’s brilliant TRILUMINOUS display colours always look vivid and clear. Switch on a nature documentary and see for yourself – from the deep blue of the ocean to the bright colours of the amazing underwater creatures, you’ll feel like you’re swimming around with them.Voice controlWith Google Assistant built-in to the XG80, you can control your TV with simple voice commands. Change channels, dive into YouTube, or even control your other smart home devices. Just ask Google and it’ll handle the rest.There are loads of entertainment choices too – all your favourite apps are there, including BBC iPlayer, Netflix, Prime Video, and more. Or use Chromecast or AirPlay to play direct from your smartphone. You can also pair the TV with an Alexa speaker for handsfree control._______________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.