4K upscaling with HDRYou’re not just enjoying 4K entertainment on the Sony BRAVIA KD-49XG7003BU 49″ Smart 4K Ultra HD HDR LED TV. You’re enjoying everything upscaled to bring it closer to 4K. Freeview, DVDs, console games – they all look better.And with HDR, each scene is boosted with greater contrast and colour. See the details that would otherwise be lost in the brightness or darkness.TRILUMINOUS displayNo more washed out or overly vibrant documentaries. You just get vivid, natural looking tones so everything looks more lifelike – sand, sky, and sea. With colours like this you’ll wish you were there (sorry wallet).Smart TVNetflix, Prime Video, BBC iPlayer – it’s all here and so much more. Plus, you can catch-up straight from the TV guide thanks to Freeview Play.________________________________ Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.