Top features: – Cinema-like picture quality in brilliant 4K – 4K Active HDR remasters your content – Smart webOS has all your favourite shows and more – ThinQ AI & Google Assistant brings voice control to your TV Cinema-like pictureYou don’t have to go to the cinema to enjoy great picture quality. Stock up on the popcorn and settle in for blockbuster with the LG 49UK6470PLC 49″ Smart 4K Ultra HD HDR LED TV.The unique IPS 4K display delivers vibrant and vivid colours with brilliant detail. Appreciate the beauty of the natural world in a Nat Geo documentary, or put on Spielberg’s latest flick and revel in the details. What’s more, you get a great view, no matter where you’re sitting.4K Active HDRHDR delivers improved contrast and colours so all your HDR10 and HLG content looks great. LG have taken it a step further on the UK6470 with adaptable advanced HDR which masters each scene for pinpoint picture reproduction. Even regular content gets upgraded to HDR-like quality – your soaps never looked so good.Smart webOSForget complaining about there being nothing on TV. LG’s webOS is packed with apps to keep the whole family happy. Catch that must-see drama series from ITV, settle down for a Netflix marathon in 4K, or rent a movie from the Sky Store.And with Freeview Play you can access content straight from your TV guide. Simply scroll back up to seven days and see what show’s you’ve missed. No more remembering to record Eastenders before you head out the door.ThinQ AI & Google AssistantWith a compatible Magic Remote (sold separately) you can make your living room smart. ThinQ AI is LG’s voice command platform that works in sync with your other ThinQ smart devices, even those from other manufacturers. Ask your TV to play a film on Netflix, switch on the news, or turn up the volume.And with Google Assistant built-in you can do even more. Find out what’s in your calendar, how long your commute will take, check the weather, control your smart home devices, and much more. All you need to do is ask.Effortless installationFor setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.Essential extrasWant your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy.Avoid the disappointment of getting your shiny new telly home and realising you don’t have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.____________________________Please note: To use LG ThinQ AI and Google Assistant voice services a Magic Remote (sold separately) is required.