Top features:- 4K Ultra HD display brings your favourite entertainment to life – Cinema-quality HDR for truly stunning visuals – Dolby Atmos creates immersive audio – ThinQ AI and Google Assistant voice commands let you use your voice as a remote 4K Ultra HDThe LG 49SK8000PLB 49″ Smart 4K Ultra HD HDR LED TV features a 4K Ultra HD IPS display, creating outstanding picture quality to enhance your favourite entertainment. With Nano Cell technology and an Alpha 7 processor, you can enjoy an incredible level of image quality.ULTRA Luminance expands the contrast range, ensuring brighter whites and deeper blacks to reveal every detail on the screen.Cinema-quality HDRCapable of recognising High Dynamic Range (HDR) formats like HLG, HDR 10, Dolby Vision and Technicolor, the SK8000 delivers a truly immersive viewing experience. Whether you’re cheering on your favourite team or kicking back with the latest blockbuster film, you’ll be able to witness cinema-quality visuals to enhance your home entertainment.Dolby AtmosHigh quality images demand high quality audio. The 8000PLB features Dolby Atmos technology, creating a more realistic recreation of the cheers, explosions, and sweeping orchestral movements of your favourite entertainment – now you can enjoy immersive audio quality, exactly how the directors of your favourite films intended them to sound.ThinQ AI and Google AssistantGone are the days when you had to faff around with buttons. With ThinQ AI, you can use voice commands via the Magic Remote to find and do what you want faster. Just say what you want to watch, and your TV will find it. For example, say “Play Peppa Pig on Netflix” or “Turn off when this program ends” and the TV will do it for you.And with Google Assistant, you’re able to keep your smart devices connected, or stay on top of your daily schedule while watching the morning news. Ask your TV “how long will my journey to work take?”, or “dim the living room lights”, and your TV will respond straight away.Effortless installationFor setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn. Essential extrasWant your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy. Avoid the disappointment of getting your shiny new telly home and realising you don’t have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.