Top features:- Boost your viewing experience with Active HDR- A world of digital content with webOS and Freeview Play- Virtual Surround Sound gives you great audio to match the pictureBoost your viewing experienceEnjoy all your favourite movies, boxsets and sports on a stunning Full HD screen with the LG 49LK5900PLA 49″ Smart HDR LED TV.Featuring a quad-core processor which has been optimised to give enhanced picture quality, whether you’re watching Coronation Street or you’ve got everyone round for the big match, everything will look crisp, vibrant and sharp.With active HDR technology you’ll also get scene-by-scene image mastering, giving your favourite shows a new lease of life and making all your content more realistic than ever. By reproducing every image with perfect, cinema-grade quality, you’ll see exactly what the director intended from the comfort of your own sofa.A world of digital contentThere’s something to please the whole family with Freeview Play and webOS. Freeview Play gives you instant access to seven days worth of catch up from favourite like BBC iPlayer, ITV Hub, All 4, and more.With webOS, you’ll have entertainment, films and sports all at your fingertips for endless bingeing. Watch live, catch-up, and stream with a huge suite of apps – you’ll always be able to find something new and exciting to watch.Virtual Surround SoundWhen you’re watching the latest blockbuster or the big match, you want big sound to match the great picture. The LG LK5900PLA features Virtual Surround Sound technology, which creates virtual audio channels to give you a more immersive viewing experience.Effortless installationFor setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.Essential extrasWant your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy.