Truly exceptionalDiscover just how intense dramas can be with the Sony BRAVIA KE48A9BU 48″ Smart 4K Ultra HD HDR OLED TV. Only with OLED do you get the true blacks, shadows, and colours the creator wanted you to see. Each pixel is individually controlled rather than lit from the sides, so there’s no haze – you’ll really see the difference during those Planet Earth documentaries.At the heart of the A9 is Sony’s X1 Ultimate Processor. Everything is enhanced – you get incredible contrast, true-to-life colour, and exceptional viewing angles.Made for actionFrantic football matches, fast-paced films, speedy video games – whatever’s on your TV you want it to run smoothly. The KE-48A9 makes sure your picture doesn’t skip a beat thanks to X-Motion Clarity tech behind the screen.The screen is the speakerSound and picture are brought together in perfect harmony with Sony’s Acoustic Surface Audio. It’s pretty unique – the sound comes directly from where the action is happening on screen, making your entertainment more immersive than ever.Premium touchesWith stunning looks, a super slim design, and central metal stand, the A9 looks great in any modern space. Everytime you go to switch the channel, you’ll appreciate the thought that has gone into Sony’s premium voice remote. Finished in brushed aluminium, it feels great to hold, while Netflix and other functions are just a button press away.Smart TVDim the lights, search for a romantic movie on Netflix, and check how long your pizza takeaway will be – all without lifting a finger. With Google Assistant built-in, all you need to do is ask.Netflix, Prime Video, Disney+ – you can watch all your favourites directly on your TV with a press of a button. And don’t forget you’ve still got BBC iPlayer, ITV Hub, All 4 and the rest to catch up with – it’s even easier to find the shows you’ve missed by scrolling back through the YouView TV guide.________________________________ Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.