LG AI TV expands your TV viewing experience with both Google Assistant and Alexa. Press and hold the button on your Magic Remote (option extra) to get started – no other devices needed. Experience more realistic images with fine detail and vivid colour on the 4K display – which offers four times greater resolution than Full HD. Wherever you sit, the IPS 4K panel’s wide viewing angle keeps you enthralled with spectacular realism — displaying almost 100% colour accuracy, even from a 60-degree angle. A fast, accurate quad-core processor eliminates noise and creates more dynamic colour and contrast. Low-resolution images are up-scaled and reproduced at close to 4K quality images. 4K Active HDR optimises every scene, delivering delicate detail and rich colour. The multi-HDR format, including HDR10 and HLG, coupled with LG’s dynamic scene-by-scene adjustment technology, lets you enjoy any video content in amazing HDR quality. With sound coming from multiple virtual audio channels, it creates a more immersive entertainment experience.