What is Apple TV Plus (aka Apple TV+)?

There is an exciting new service on the horizon for streaming content, Apple TV Plus.  Apple TV Plus is a new offering from the makers of the Mac, iPhone, iPad, and Apple Watch that will launch in the fall of this year. With it, Apple enters the original content arena joining the likes of Netflix, Hulu, Amazon, and Disney. But what will it offer, how will it work and how much will it cost?

Apple TV Plus logo

Apple TV Plus Content

As has been the rumour for some time, Apple has opened up its own original content development wing. The paid tier of their Apple TV universe will include original programming. While there is still some mystery behind the full list of offerings in development, Apple has already dropped some big names. Some of the programs teased by the Apple launch event include a reboot of the 80s classic Amazing Stories from Executive Producer Steven Spielberg. The list also includes Morning Show, a Reese Witherspoon, Jennifer Aniston collaboration based on the book by Brian Stelter. Oprah Winfrey is heading up two documentary projects. Other big names reportedly working on projects include M. Night Shyamalan, Ron Howard, and J. J. Abrams.

How Will Apple TV Plus Work?

Apple TV Plus will be available through the Apple TV App. While announcing the new service, Apple also announced a significant update to the app. It will be available on a larger number of devices including  Roku and Amazon Fire. It will also be pre-installed on some new Smart-TVs from LG, Samsung, Vizio, and Sony. You will, of course, still be able to watch on your iPhone, iPad, Mac, or Apple TV device.

For viewers who already subscribe to Hulu and Amazon Prime video, they will continue to be able to view those services from within the Apple TV app. However, there is still no Netflix integration. In addition to the new content the Apple TV app will also allow consumers to subscribe to additional premium TV offerings from inside the app. So far, Apple has announced partnerships with Starz, Epix, CBS All Access, Comedy Central, Showtime, HBO, and Cinemax.

When And Where Will It Be Available?

Slated to premiere in the autumn of this year, Apple TV Plus will be available in more than 100 countries.

How Much Will It Cost?

Pricing is the biggest unknown when it comes to Apple TV Plus. While many outlets are beginning to guess, Apple remains tight-lipped. Pricing will be critical to the initial adoption of the service. It will not launch with anywhere near the content offerings of rival Netflix or the forthcoming Disney Plus (aka Disney+) service. Will Apple position its service as an additional for viewers who already subscribe to services like Netflix, Disney Plus, Hulu, or Amazon Prime? Or, will Apple price itself as an alternative to these services, hoping to grow its content offerings quickly enough to compete? We will have to wait and see.

While many details remain to be announced regarding Apple TV Plus, this marks an exciting entry into the market of streaming service from a company that had great success in remaking the way we listen to music. Once this service is launched, consumers will have another exciting option for streaming content.